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Marketing, communications, and strategy services for organizations ready to realize their full potential.

Good marketing isn't about being everywhere — it's about being in the right place, with the right message, at the right time. I work with B2B and B2C organizations across sectors to build marketing strategies that are specific, measurable, and grounded in how real people understand the world and make decisions.

  • Digital Marketing: Search, email, and social media are only as effective as the strategy behind them. I build channel strategies that are customized, segmented, and designed to drive real engagement.

    • SEO strategy and optimization

    • Email marketing and list management

    • Social media strategy and content planning

    • Performance tracking and optimization

  • Brand Marketing: Your brand is more than a logo or a tagline — it's how people experience you before they ever meet you. I help organizations develop and articulate a brand identity that is distinctive, consistent, and true to who they actually are.

    • Brand identity development and refinement

    • Messaging and positioning

    • Brand guidelines and standards

    • Brand audits and competitive analysis

  • Field & Event Marketing: In-person and experiential marketing creates relationships that digital channels can't replicate. I help organizations design and execute field and event strategies that build community, generate leads, and put your brand in front of the right people.

    • Event strategy and execution

    • Field marketing and grassroots outreach

    • B2B and B2C event programming

    • Post-event follow-up and lead nurturing

  • Market Research & Analysis: Good strategy starts with good information. I help organizations understand their competitive landscape, identify opportunities, and make decisions grounded in data rather than assumption.

    • Competitive landscape analysis

    • Audience and market segmentation

    • Customer and stakeholder research

    • Findings synthesis and strategic recommendations

Marketing

Communications

Every organization has a story worth telling. The challenge is telling it in a way that's honest, compelling, and built for the audiences you want to reach. I help organizations find the right words — and the right places to put them.

  • Copywriting & Content Development: Good writing is clear, purposeful, and is evocative of your brand’s identity. I write and edit across formats, helping organizations communicate with precision and character.

    • Website copy and landing pages

    • Op-eds, essays, and thought leadership

    • Newsletters and long-form content

    • Editing and message refinement

  • Marketing Collateral Development: Your marketing collateral carries your brand's identity wherever it goes. I help organizations develop materials that are polished, on-brand, and built to compel people to act.

    • One-pagers, brochures, and white papers

    • Pitch decks and presentations

    • Proposals and capability statements

    • Digital and print collateral

  • Content Marketing: Content that drives results isn't just well-written — it's intentionally crafted. I help organizations develop content that grows audiences, builds credibility, and supports broader marketing, communications, and organizational goals.

    • Content strategy and editorial planning

    • Blog and article development

    • Social content and campaign copy

    • Content audits and gap analysis

    • Audience engagement and content performance analysis

  • Public Relations & Media Strategy Earned media is some of the most credible exposure you can get, but it requires a clear strategy and the right relationships to work. I help organizations build and execute PR approaches that earn them the attention they deserve.

    • Media strategy and press relations

    • Press release and media materials development

    • Spokesperson preparation and messaging

    • Crisis communications support

Growth doesn't happen by accident. It happens when an organization's missions and goals evolve into discernible plans. The right markets need to be identified, the right relationships have to be in place, and the operational foundation that can actually support what comes next needs to be laid. I work with organizations at inflection points to develop agile yet steadfast strategies and the foundation needed to grow intentionally, sustainably, and on their own terms.

  • Go-to-Market Strategy: Launching in a new market is one thing. Getting there with a plan that leads to sustainable growth is another. I help early-stage and growing organizations develop go-to-market strategies that are grounded in research, built for execution, and designed to be flexible and effective.

    • Market entry planning and positioning

    • Audience segmentation and targeting

    • Competitive analysis and differentiation

    • Launch strategy and execution support

  • Strategic Partnerships & Business Development: The right relationships can change what's possible for an organization. I help organizations identify, build, and cultivate the partnerships and business development opportunities that drive sustainable growth.

    • Partnership identification and outreach

    • Relationship development and management

    • Business development strategy

    • Stakeholder and community engagement

  • Organizational Growth Strategy: Growth without direction is just chaos. I work with organizations to develop growth strategies that are aligned with their mission, responsive to their realities, and built to sustain momentum over time.

    • Strategic planning and goal setting

    • Organizational assessment and gap analysis

    • Revenue diversification and sustainability planning

    • Mission alignment and strategic prioritization

  • Operations & Process Optimization Strategy is nothing without the operational infrastructure to support it. I help organizations identify inefficiencies, streamline processes, and build the internal capacity needed to grow without breaking. Whether that requires a top-to-bottom audit or a more focused review, I'll find the kinks that are impeding your growth.

    • Comprehensive process audits

    • Operational assessment and process mapping

    • Workflow design and optimization

    • Capacity planning and resource allocation

    • Implementation support and change management

Strategic Growth

Don’t take my word for it.

"Clay stands out for his strategic and analytical thinking, his natural ability to articulate a mission and deliver compelling value propositions, and his uncanny ability to identify opportunities and potential weaknesses well before they're apparent to others. In every sense, he is an invaluable asset.”

— Liza Nulsen, Healthcare Executive

"Clay's communications strategy was well executed — telling the story of the people he worked for in a compelling manner and effectively reaching constituents with timely information to support their needs. He consistently rose to the occasion when presented with challenging issues, and handled every interaction with grace, kindness, and humor."

— Sarah Simpson, Senior Regulatory Counsel

"Clay excelled in driving B2B channel success, developing GTM strategies, forging partnerships, and monitoring growth . His expertise in creating compelling content and effective marketing collateral highlighted his ability to foster connection. He is a standout leader and collaborator."

— Randi Valdes, Talent Acquisition Leader