Where Mission Meets Momentum.

I work with private practices, healthcare organizations, campaigns, and nonprofits that care deeply about the people they serve, and need a strategic partner who does too. Whether that means building a referral network, launching a go-to-market strategy, running a campaign, or finding the right words, I bring cross-sector experience and a track record of results to whatever's in front of me.

Strategist. Communicator. Partner.

My expertise sits at the intersection of healthcare, communications, and strategy, with more than a decade of experience helping organizations flourish, connect with the people they serve, and make a real impact. Whether you're a private practice looking to grow your panel size, a nonprofit building your reach, an issue advocacy campaign working to advance your mission, or an organization figuring out how to tell your story, I bring a unique cross-sector perspective and a track record of results.

  • I help private practices and healthcare organizations build and strengthen the relationships that drive sustainable growth, from developing referral networks to launching go-to-market strategies from the ground up.

    • Referral Development & Growth Strategy: Building and optimizing referral pipelines for private practices, healthcare nonprofits, and home health, hospice, palliative care, and other post-acute providers.

    • Behavioral Health Partnership Development: Identifying and building the external partnerships that increase panel size and help practices grow.

    • Go-to-Market Strategy: Helping early-stage companies move from founding to profitability with scalable, replicable strategies.

    • Care Transitions Consulting: Reducing friction between referral and start of care, improving outcomes and lowering re-hospitalization risk.

  • Healthcare marketing is its own discipline. You're navigating clinical audiences, regulated environments, and the very human stakes of people making decisions about their care. I've worked across both B2B and B2C healthcare contexts to build campaigns and content strategies that actually move the needle.

    • Fractional Marketing Leadership: Strategic marketing guidance for organizations that need senior-level thinking without a full-time hire.

    • Campaign Strategy & Execution: End-to-end campaign planning, audience segmentation, and performance optimization.

    • Patient & Member Engagement: Content strategy and community engagement strategies for condition-specific platforms, patient advocacy organizations, and digital health companies.

    • Sales Enablement & Collateral Development: Marketing materials, presentations, and messaging frameworks tailored to clinical and administrative audiences.

  • Before I transitioned into healthcare, I spent years in the political and public sector, running communications shops for elected officials and directing campaign strategy for candidates and advocacy organizations. That foundation shapes how I think about every communications challenge: who's your audience, what do they need to hear, and how do you meet them where they are.

    • Strategic Communications: Message development, communications planning, and media strategy for organizations and candidates navigating complex or high-stakes environments.

    • Press & Media Relations: Earned media strategy, press outreach, and spokesperson preparation.

    • Email & Social Media Marketing: Strategic, customized, and segmented channel strategy that builds real engagement, not just numbers.

    • Content Development: Writing and editorial strategy across formats, from policy briefs and op-eds to newsletters, web copy, and video content.

    • Constituent & Stakeholder Engagement: Strategies for reaching and maintaining trust with the communities and partners that matter most to you and your mission,

  • Whether you're running for office or leading a campaign to affect change, the fundamentals are the same: clear message, disciplined strategy, and the ability to mobilize people around a cause. I've worked on both electoral campaigns and issue advocacy efforts, and I bring that experience to organizations ready to fight for something worth fighting for

    • Campaign Strategy: End-to-end strategic planning for candidates and advocacy organizations, including message development, audience targeting, and policy analysis and positioning.

    • Field Strategy: Voter and community outreach planning, volunteer coordination frameworks, data analysis, and grassroots mobilization.

    • Stakeholder & Coalition Engagement: Identifying, cultivating, and maintaining the relationships that move campaigns forward.

    • Collateral Development: Print and digital materials that communicate clearly and persuade effectively.

Hi there, I’m Clay.

I've spent more than a decade working across public policy, healthcare, communications, and strategy. The through-line has always been the same: helping mission-driven people and organizations grow and make an impact.

I hold a bachelor's degree in public affairs and a master's degree in public policy, and I'm currently pursuing a master's in mental health counseling at the University of Pennsylvania, an experience that has deepened my understanding of how to get to the heart of the problem, and what motivates people to act.

My cross-sector experience has prepared me well to understand and navigate complexity. I understand how healthcare organizations grow, how campaigns are won, and how the right message at the right moment can change what's possible. I've launched go-to-market strategies from scratch, supported nonprofits in prioritizing both their mission and their long-term sustainability, built referral networks that drove meaningful growth, run communications for elected officials, and directed campaign strategy for progressive candidates and advocacy organizations. Whatever the arena, the work has always been about connecting people to one another, and to something consequential.

I serve on the boards of directors of Mazzoni Center and Planned Parenthood Southeastern Pennsylvania, two organizations whose missions reflect my deep commitment to health equity, LGBTQIA+ affirmative care, and access to services for the communities that need them most.

Outside of work and school, I'm an avid reader, theater enthusiast, and nature lover on a mission to visit every U.S. national park, and I’m currently 25% of the way there. Born and raised in New York, I now proudly call South Philly home, where I live with my husband and our cats, Margo and Grayson.

What It’s Like To Work With Me

"Clay is one of the most authentic, intelligent, and committed people I've had the pleasure of working with. He has a special gift for connecting with people, gaining their trust, and communicating sometimes complex concepts — and he does so with heart and humanity. He inspired us all to be better."

— Betty Nelson, Marketing Executive

"Clay consistently demonstrated a blend of creativity, technical expertise, and a true team-first attitude — always looking for ways to approach challenges with fresh perspectives. He never shied away from tackling complex problems and always brought a solution-oriented mindset to the table. I highly recommend Clay to anyone looking for a talented, adaptable, and results-driven professional."

— Janiene Pitt, Insurance Market Director

"Clay stands out for his strategic and analytical thinking, his natural ability to articulate a mission and deliver compelling value propositions, and his uncanny ability to identify opportunities and potential weaknesses well before they're apparent to others. In every sense, he is an invaluable asset.

— Liza Nulsen, Healthcare Executive

"Clay excelled in driving B2B channel success, developing GTM strategies, forging partnerships, and monitoring growth performance. His expertise in creating compelling content and effective marketing collateral highlighted his ability to balance technical skill with genuine care for fostering connection. He is a strategic thinker with an unmatched work ethic — I highly recommend him to anyone seeking a standout collaborator."

— Randi Valdes, Talent Acquisition Leader

"Clay's communications strategy was well executed — telling the story of the people he worked for in a compelling manner and effectively reaching constituents with timely information to support their needs. He consistently rose to the occasion when presented with challenging issues, and handled every interaction with grace, kindness, and humor."

— Sarah Simpson, Senior Regulatory Counsel

"Clay speaks and works from the heart. He has a unique talent for using his personal story and passion to open the hearts and minds of his audience — and for distilling complex business ideas into clear and compelling messages. I recommend him to anyone looking for a partner with that rare combination of capabilities."

— Dr. Neil Patel, Chief Health Officer